IN BUSINESS 24 YEARS & COUNTING
In 1997, a restaurant owner was having a problem with slippery floors. That restaurant owner was a friend of our Founder and CEO, Michael Foote who went to work to solve his friends problem and the result was the unique anti-slip floor treatment the world now knows as Johnny Grip.
For our first two years in business, we sold Johnny Grip to nearby businesses and individuals. The results were so overwhelming that in 1999 we started selling Johnny Grip on the internet and on television.
Johnny Grip is a hit with success stories pouring in from clients such as McDonalds, AOL, and U.S. Government facilities. The press took notice, too, with coverage in Handyman Magazine among others. We have worked tirelessly to stay ahead of the competition in terms of quality and customer service and as a result, today we are the online leader in non-slip floor treatment. Quite simply, Johnny Grip sets the industry standard.
THE TEAM
OUR HISTORY
PREFACE
we are proud of how our company has become respected and trusted while serving customers across the world. Below is the story of how a family business can become special.
PRODUCT R & D
There was only one company offering a solution, it was $300 pr gallon and dangerous to work with. Michael’s dad encouraged him to hire a chemist to formulate a better product. Three months later a far better product was developed and Michael named the product after this dad Johnny.
START SELLING ON-LINE
Michael begins designing high quality packaging, with directions based on 3 years of encountering every problem imaginable. Soon, there is an easy-to-use system for the everyday DIY enthusiast. Johnny Grip then becomes the 2nd company to sell an etching treatment on-line in the USA.
HANDYMAN MAGAZINE FEATURE
Handyman Magazine secretly purchases Johnny Grip for a head to head shoot out of all products on the market. A few months later they feature Johnny Grip in their April 2006 Easy-Care Home Issue. This one article single-handedly helped save our little company and defined our future.
CONTRACTORS EARN MONEY USING OUR INSTALLER KIT
Using our ground up experience we’ve composed a door to door installer kit for people who want to earn extra money. We have many success stories of people making a consistent $50k per year, selling and installing door to door.
COMPLETE PRODUCT LINE FROM SCRATCH
After several years, Johnny Grip finishes designing a full line up of quality products. Every Johnny Grip product is designed to be the highest quality and provides the best traction possible for the intended surface.
IN-STORE DISPLAY
We partner with tile stores, directly offering an in store showroom display. This allows tile stores to tap new revenue streams using a customer base they already have, allowing them to DIRECTLY keep their customers’ families safer.
THE BIG IDEA
When Michael was 15 years old, his older sister owned a restaurant. Her restaurant had slippery tile floors and she didn’t know where to turn to get them fixed. So she asked her little brother to help her find a solution and that’s where it all began.
SELLING & INSTALLING
Michael’s dad drives him around so he can cold call restaurant owners door to door. It was hard for people to take a 15 yr old kid seriously, even though he had the solution to their problem. Being treated like a “salesman” was trial by fire at a very young age.
COMPETITION EMERGES
As time went on the internet exploded and many other chemical manufacturers decided they wanted their piece of the non-slip industry. Websites were cheap to build and the market was flooded with people offering their own brand of product.
LAND FIRST BIG ACCOUNT
AAFES (Army Air-force Exchange) performs comparison analysis in their independent lab, testing all slip-resistant products on the market. They choose Johnny Grip to be their preferred vender and begin placing large orders. Later, more vendors including Five Guys Burgers and Fries also choose Johnny Grip as their preferred vendor
WE SWITCH TO A WATERLESS ETCHING
We reinvent the product with the water being added when they get the product on site. This streamlined process creates safer shipping and more convenient storage for the customer. We are no longer sending 9 pounds of water that has the potential to leak through the mail.
FREE SHIPPING ON ALL PRODUCTS STANDARD
We set another industry first by providing free shipping standard on all products anywhere in the USA while guaranteeing our packages 100%.
WE FORM ALLIANCES WITH COMPETITORS
If you can’t beet e’m, join e’m. Apparently there is no end to the people wanting to throw up a cheap website and start their own brand. So we decided to acquire larger manufacturing facilities and start private labeling for many of our competitors. Of course we still make our product a little bit stronger to keep our edge.
PREFACE
we are proud of how our company has become respected and trusted while serving customers across the world. Below is the story of how a family business can become special.
PRODUCT R & D
There was only one company offering a solution, it was $300 pr gallon and dangerous to work with. Michael’s dad encouraged him to hire a chemist to formulate a better product. Three months later a far better product was developed and Michael named the product after this dad Johnny.
START SELLING ON-LINE
Michael begins designing high quality packaging, with directions based on 3 years of encountering every problem imaginable. Soon, there is an easy-to-use system for the everyday DIY enthusiast. Johnny Grip then becomes the 2nd company to sell an etching treatment on-line in the USA.
HANDYMAN MAGAZINE FEATURE
Handyman Magazine secretly purchases Johnny Grip for a head to head shoot out of all products on the market. A few months later they feature Johnny Grip in their April 2006 Easy-Care Home Issue. This one article single-handedly helped save our little company and defined our future.
CONTRACTORS EARN MONEY USING OUR INSTALLER KIT
Using our ground up experience we’ve composed a door to door installer kit for people who want to earn extra money. We have many success stories of people making a consistent $50k per year, selling and installing door to door.
COMPLETE PRODUCT LINE FROM SCRATCH
After several years, Johnny Grip finishes designing a full line up of quality products. Every Johnny Grip product is designed to be the highest quality and provides the best traction possible for the intended surface.
IN-STORE DISPLAY
We partner with tile stores, directly offering an in store showroom display. This allows tile stores to tap new revenue streams using a customer base they already have, allowing them to DIRECTLY keep their customers’ families safer.
THE BIG IDEA
When Michael was 15 years old, his older sister owned a restaurant. Her restaurant had slippery tile floors and she didn’t know where to turn to get them fixed. So she asked her little brother to help her find a solution and that’s where it all began.
SELLING & INSTALLING
Michael’s dad drives him around so he can cold call restaurant owners door to door. It was hard for people to take a 15 yr old kid seriously, even though he had the solution to their problem. Being treated like a “salesman” was trial by fire at a very young age.
COMPETITION EMERGES
As time went on the internet exploded and many other chemical manufacturers decided they wanted their piece of the non-slip industry. Websites were cheap to build and the market was flooded with people offering their own brand of product.
LAND FIRST BIG ACCOUNT
AAFES (Army Air-force Exchange) performs comparison analysis in their independent lab, testing all slip-resistant products on the market. They choose Johnny Grip to be their preferred vender and begin placing large orders. Later, more vendors including Five Guys Burgers and Fries also choose Johnny Grip as their preferred vendor
WE SWITCH TO A WATERLESS ETCHING
We reinvent the product with the water being added when they get the product on site. This streamlined process creates safer shipping and more convenient storage for the customer. We are no longer sending 9 pounds of water that has the potential to leak through the mail.
FREE SHIPPING ON ALL PRODUCTS STANDARD
We set another industry first by providing free shipping standard on all products anywhere in the USA while guaranteeing our packages 100%.
WE FORM ALLIANCES WITH COMPETITORS
If you can’t beet e’m, join e’m. Apparently there is no end to the people wanting to throw up a cheap website and start their own brand. So we decided to acquire larger manufacturing facilities and start private labeling for many of our competitors. Of course we still make our product a little bit stronger to keep our edge.
PREFACE
We are proud of how our company has become respected and trusted while serving customers across the world. Below is the story of how a family business can become special.
THE BIG IDEA
When Michael was 15 years old, his older sister owned a restaurant. Her restaurant had slippery tile floors and she didn’t know where to turn to get them fixed. So she asked her little brother to help her find a solution and that’s where it all began.
There was only one company offering a solution, it was $300 pr gallon and dangerous to work with. Michael’s dad encouraged him to hire a chemist to formulate a better product. Three months later a far better product was developed and Michael named the product after this dad Johnny.
SELLING & INSTALLING
Michael’s dad drives him around so he can cold call restaurant owners door to door. It was hard for people to take a 15 yr old kid seriously, even though he had the solution to their problem. Being treated like a “salesman” was trial by fire at a very young age.
START SELLING ON-LINE
Michael begins designing high quality packaging, with directions based on 3 years of encountering every problem imaginable. Soon, there is an easy-to-use system for the everyday DIY enthusiast. Johnny Grip then becomes the 2nd company to sell an etching treatment on-line in the USA.
HANDYMAN MAGAZINE
Handyman Magazine secretly purchases Johnny Grip for a head to head shoot out of all products on the market. A few months later they feature Johnny Grip in their April 2006 Easy-Care Home Issue. This one article single-handedly helped save our little company and defined our future.
LAND FIRST BIG ACCOUNT
AAFES (Army Air-force Exchange) performs comparison analysis in their independent lab, testing all slip-resistant products on the market. They choose Johnny Grip to be their preferred vender and begin placing large orders. Later, more vendors including Five Guys Burgers and Fries also choose Johnny Grip as their preferred vendor
COMPLETE PRODUCT LINE FROM SCRATCH
After several years, Johnny Grip finishes designing a full line up of quality products. Every Johnny Grip product is designed to be the highest quality and provides the best traction possible for the intended surface.
IN-STORE DISPLAY
We partner with tile stores, directly offering an in store showroom display. This allows tile stores to tap new revenue streams using a customer base they already have, allowing them to DIRECTLY keep their customers’ families safer.
WE SWITCH TO A WATERLESS ETCHING
We reinvent the product with the water being added when they get the product on site. This streamlined process creates safer shipping and more convenient storage for the customer. We are no longer sending 9 pounds of water that has the potential to leak through the mail.
FREE SHIPPING ON ALL PRODUCTS STANDARD
We set another industry first by providing free shipping standard on all products anywhere in the USA while guaranteeing our packages 100%.
CONTRACTORS EARN MONEY USING OUR INSTALLER KIT
Using our ground up experience we’ve composed a door to door installer kit for people who want to earn extra money. We have many success stories of people making a consistent $50k per year, selling and installing door to door.
COMPETITION EMERGES
As time went on the internet exploded and many other chemical manufacturers decided they wanted their piece of the non-slip industry. Websites were cheap to build and the market was flooded with people offering their own brand of product.
WE FORM ALLIANCES WITH COMPETITORS
If you can’t beet e’m, join e’m. Apparently there is no end to the people wanting to throw up a cheap website and start their own brand. So we decided to acquire larger manufacturing facilities and start private labeling for many of our competitors. Of course we still make our product a little bit stronger to keep our edge.
JOHNNY GRIP PIONEERED THE FOLLOWING INDUSTRY FIRSTS
- Free shipping on all products anywhere in USA.
- Free shipping on all products anywhere in the continental USA.
- Providing 100% money back guarantee on Tile Etching.
- Selling waterless etching formula.
- Provide 40% less shipping costs then our competition due to waterless etching.
- Providing video conferencing tech support.
- Providing on site in person support anywhere in the world for large jobs.
- Provide customized coupon codes to exclusive holders to track their advertising.
JOHNNY GRIP PIONEERED THE FOLLOWING INDUSTRY FIRSTS
• Free shipping on all products anywhere in USA.
• Providing 100% money back guarantee on Tile Etching.
• Selling waterless etching formula.
• Provide 40% less shipping costs then our competition due to waterless etching.
• Providing video conferencing tech support.
• Providing on site in person support anywhere in the world for large jobs.
• Provide customized coupon codes to exclusive holders to track their advertising.
